Ezequiel Rodríguez — AI-Powered Product Designer
Kendyl: AI hiring that matches talent and mission at scale
Role: Product Designer, UX/UI lead · Timeline: 2025 · Team: CEO, fullstack dev, UI designer
Kendyl is an AI-powered hiring platform matching companies with global talent through structured AI interviews, role insights, and mission-aligned compatibility. Two audiences — companies and talent — each get a tailored experience, with the Kendyl Score evaluating fit across six dimensions, from role fit to ambition alignment.
The problem
Hiring reduces people to resumes and keywords — producing bad hires, poor team fit, and slow timelines. Kendyl needed flows where companies and talent match on mission, values, and real capability, without the AI feeling like a black box.
Discovery & strategy
Identified the pain points of resume-driven hiring and defined how Kendyl would differ: AI-based structured signals, mission alignment, and holistic evaluation instead of keyword matching.
UX flows & AI interviews
Designed separate onboarding and interview flows for businesses and talent — stepper-based, with contextual tooltips and validation — plus components for interviews, scheduling, and contract handling.
Visual design system
Created a design system that serves both dashboards and marketing, exploring several directions with the CEO before landing on a style that reads trustworthy but modern — softer UI, friendly microcopy, clean visuals.
Landing page & brand voice
Created custom visuals explaining the Kendyl Score and crafted the messaging and UX writing for the landing page, collaborating with a second UI designer.
Challenges & solutions
- Complex interview logic — Challenge: Structured interviews risked overwhelming both parties. Solution: Reusable components and stepper-based flows with contextual tooltips and validation.
- Brand voice vs. UI — Challenge: Mismatch between the brand tone and the interface. Solution: Iterated toward trustworthy-but-modern: softer UI, friendly microcopy, clean visuals.
- Scheduling friction — Challenge: Coordinating calls between talent and companies added friction. Solution: Instant booking when interested, with confirmation screens and success emails to align expectations.
The outcome
Shipped tailored dashboards for both sides plus frictionless scheduling — talent books calls with companies instantly. Microcopy and UX writing became central to making an AI product feel human.
- 6 matching dimensions made legible
- 2 tailored dashboards, one system
- 4 core features designed end to end
Key takeaways
- Matching on purpose leads to better long-term hiring outcomes
- Microcopy and UX writing make a platform feel alive and human
- AI interviews need thoughtful UX to avoid overwhelming users
- Stakeholder collaboration shaped branding while keeping the product consistent
All work · Contact ezecrodriguez22@gmail.com