Ezequiel Rodriguez — Agentic Product Designer
Kendyl: AI hiring that matches talent and mission at scale
Role: Product Designer, UX/UI lead · Timeline: 2025 · Team: CEO, fullstack dev, UI designer
Kendyl is an AI-powered hiring platform that matches companies with global talent through structured AI interviews, role insights, and mission alignment. Companies and talent each get their own dashboard, and the Kendyl Score rates fit across six dimensions, from role fit to ambition alignment.
The problem
Hiring reduces people to a resume and a keyword match, which produces bad hires, poor team fit, and slow timelines. Kendyl needed flows where companies and talent match on mission, values, and real capability, without the AI turning into a black box.
Discovery & strategy
Worked out where resume-driven hiring fails, then defined what Kendyl would do in its place: structured AI signals, mission alignment, and a whole-person read rather than a keyword match.
UX flows & AI interviews
Designed separate onboarding and interview flows for businesses and talent, stepper-based with contextual tooltips and validation, plus components for interviews, scheduling, and contract handling.
Visual design system
Created one design system serving both dashboards and the marketing site. Several directions went past the CEO before we landed on softer shapes, friendly microcopy, and clean visuals: trustworthy without reading corporate.
Landing page & brand voice
Created custom visuals explaining the Kendyl Score and crafted the messaging and UX writing for the landing page, collaborating with a second UI designer.
Challenges & solutions
- Complex interview logic — Challenge: Structured interviews risked overwhelming both parties. Solution: Reusable components and stepper-based flows with contextual tooltips and validation.
- Brand voice vs. UI — Challenge: Mismatch between the brand tone and the interface. Solution: Iterated toward trustworthy-but-modern: softer UI, friendly microcopy, clean visuals.
- Scheduling friction — Challenge: Coordinating calls between talent and companies added friction. Solution: Instant booking when interested, with confirmation screens and success emails to align expectations.
The outcome
Shipped a dashboard for each side plus instant booking: talent picks a slot with a company the moment interest is mutual. The microcopy ended up doing as much work as the layouts.
- 6 matching dimensions made legible
- 2 tailored dashboards, one system
- 4 core features designed end to end
Key takeaways
- Two audiences can share one design system and still need entirely separate flows
- The microcopy carried more of the AI's credibility than the visuals did
- Stepper flows with contextual validation kept a long interview from feeling long
- Instant booking took the scheduling back-and-forth out of the process entirely
All work · Contact ezecrodriguez22@gmail.com